classic advertisement evaluation

The poster says she may look clean BUT......, and i think this poster has double meaning, besides of the obvious message they are sending about the spread of decease. I think that this poster is referring to the united states and the woman is a symbol of the nation the people who made this may think that the USA is not a clean because is not fighting clean and that it had a lot of hidden strategies.

I think that this poster is using Appeal to authority, and at the same time is using beautiful people just for the fact that they are using a nice looking woman and after that they try to put  her down by saying BUT in red color.

Another way i can understand this is that if this women is ''dirty'' and if she has some type of relation ship with the army they may get sick and then die and the army that time could not risk them self's to be defeated by the country they were against with.